The Landing Page Builder was the second highest used piece of the Salesfusion suite. Clients would utilize this builder to create landing pages for products, events, and more, so it had to be highly flexible and easy to use, since it was something that would be used frequently.
I worked on this project alone, building off of the Email Builder project. I had designed the Email Builder with the Landing Page Builder in mind, so there would only be minor changes that needed to be involved to create this builder. I began the process by interviewing internal employees and reviewing customer surveys to get an idea of common pain points users were running into. I did some competitive analysis of other tools on the market, and began to sketch based on all of my findings. After that, I put together my wireframes and passed them on for finalized design work.